AI recommendations for Shoptet

Boost your store's revenue with AI recommendations

Personalized recommendations powered by Google Cloud AI. No setup, no commitment.

vas-eshop.myshoptet.com
You may also like AI
🎧
1 290 Kč
⌨️
2 490 Kč
Google Cloud AI
Shoptet add-on
EU-hosted data
2.7 KB widget
10K free credits

Simple as 1-2-3-4

How it works

01

Install

One click in the Shoptet marketplace. No coding required.

02

Auto-configuration

Automatic catalog sync and widget placement.

03

AI learns

A neural network analyzes customer behavior in real time.

04

Revenue grows

Average conversion lift of 3-8% within 30 days.

Intelligent widgets

5 types of AI recommendations

Each widget targets a different moment in the shopping journey

🔍
1 credit / view

Similar Products (Similar)

"Products with similar attributes to the one you're viewing"

Placement: Product detail, Category
1 credit / view

You may also like (OYML)

"Based on your history and relevance to the product you're viewing"

Placement: Product detail, Homepage
🎯
1 credit / view

Recommended for you (RFY)

"Based on your browsing and purchase history"

Placement: Homepage, Category
🛒
1 credit / view

Frequently bought together (FBT)

"Products frequently purchased together in the same session"

Placement: Product detail, Cart
🏷️
1 credit / view

On sale (On Sale)

"Discounted products you might be interested in"

Placement: Homepage, Category

10,000 free credits to get started

No commitment. Then monthly plans from 390 CZK.

Interactive preview

Try it out

See how the widgets look with real products

demo-eshop.myshoptet.com

ROI calculator

Calculate your return on investment

Enter your numbers and see the estimated impact

25 000
1 000 500 000
1 200 Kč
200 Kč 10 000 Kč
2,5 %
0,5 % 10,0 %
i Gross margin = (revenue - cost of goods) / revenue. Typical values: electronics 15-25%, apparel 50-70%, cosmetics 60-80%, general retail 25-45%.
35 %
5 % 85 %
Historical GA4 data

Importing user events from GA4 eliminates the cold-start phase. Vertex AI can immediately activate OYML, RFY, and FBT models instead of just the basic Similar.

Available GA4 history length
What GA4 import changes:
Active models from day 1: OYML + FBT
Rec click rate boost: +35 % (7.0 % → 9.5 %)
Session conv rate boost: +20 % (6.0 % → 7.2 %)
Conservative
Cold start — Similar
gross profit increase / mo
Revenue growth
Rec clicks
Conversion rate
Orders
APR growth
ROI
Most likely
3-6 months — OYML + FBT
gross profit increase / mo
Revenue growth
Rec clicks
Conversion rate
Orders
APR growth
ROI
Optimistic
6+ months — OYML + RFY + FBT fully trained
gross profit increase / mo
Revenue growth
Rec clicks
Conversion rate
Orders
APR growth
ROI

Recommended plan

To reach these goals, you need at least credits / month

Estimated gross profit increase / month

conservative
most likely
optimistic
Plan | Price | ROI

Assumptions table

Parameter Conservative Realistic Optimistic
Implementation phaseCold start3-6 months6+ months
Active modelsSimilarOYML + FBTOYML + FBT + RFY
Rec click rate (% of visitors)3 %7 %12 %
Conversion rate (clicker → order)4.5 %6.0 %9.8 %
Incrementality10 %20 %30 %
Global APR growth (FBT)1 %2 %3 %

Sources: Salesforce Commerce Cloud (rec click rate 3-12%) · Dynamic Yield (session conv rate 4.5-9.8%) · Nosto case studies (global APR growth 1-3%) · Vertex AI documentation

Data sources

  • Salesforce Commerce Cloud (1,400+ stores): rec click rate 3-12% depending on personalization phase
  • Dynamic Yield (400+ enterprise clients): session conversion rate 4.5-9.8% for recommendation clickers
  • Nosto case studies: global APR growth 1-3% with FBT widget implementations
  • Vertex AI documentation: models with 12+ months of data capture seasonal patterns

What is rec click rate

Rec click rate = the percentage of store visitors who click on at least one widget recommendation. This is not the CTR of a single widget, but the share of all sessions. The numbers in the calculator (3-12%) correspond to industry averages by personalization phase (Salesforce Commerce Cloud).

What is session conv rate

Conversion rate = the likelihood that a visitor who clicked on a recommendation makes a purchase in that session. Typically 2-3x higher than the overall store conversion rate, because recommendation clickers are more engaged (Dynamic Yield benchmark).

What historical GA4 data actually changes

Without GA4 import: Vertex AI starts from scratch. Similar works immediately (only needs the catalog). OYML and RFY need ~1,000 detail-page-view events (4-8 weeks). FBT needs ~1,000 purchase-complete events (2-6 months).

With GA4 import (3+ months): OYML, RFY, and FBT activate on installation day. Rec click rate boost of +20-50% and session conv rate boost of +10-30% correspond to the difference between Similar and fully trained models.

Incrementality — why we don't count all conversions

Most people who click on a recommended product already came to the store intending to buy. The widget just made their path easier — they would have found the product through search or category navigation. The real incrementality of recommendation tools is between 10-30%. The rest is cannibalization of existing conversions. That's why the calculator uses conservative estimates: 10% (conservative), 20% (realistic), 30% (optimistic).

The FBT widget can increase cart value by 10-15%, but only for customers who actually add the suggested item. The overall APR increase across the entire store from a single widget is typically 1-3% in practice. That's why the calculator uses global APR uplift of: 1% (conservative), 2% (realistic), 3% (optimistic).

What the calculator intentionally excludes

  • Reduced bounce rate (measurable but hard to isolate)
  • Impact on email retention and repeat purchases
  • Negative effects of poorly configured recommendations

Sample calculation (Realistic scenario)


              

Results are approximate estimates based on aggregated industry data.

Real-time metrics

Clear dashboard

Track the performance of Recofy recommendations in real time

Recofy Dashboard
Last 30 days
Revenue growth
47 820 Kč
+12.4% vs. last month
Recommendation clicks
3 247
+8.2%
Conversion rate
4.7%
+1.2 pp
APR growth
1 470 Kč
+230 Kč
Credits remaining 14 230 / 25 000

Pricing

Simple pricing

Monthly subscription. 1 credit = 1 widget view.

10,000 free credits to get started

Start

For smaller stores

390 Kč / month
10,000 credits / month
1 credit = 1 widget view

Growth

For growing stores

890 Kč / month
25,000 credits / month
1 credit = 1 widget view

Pro

For mid-size stores

2 490 Kč / month
75,000 credits / month
1 credit = 1 widget view

Scale

For large stores

5 990 Kč / month
200,000 credits / month
1 credit = 1 widget view
Monthly subscription. Auto-recharge at 490 Kč / 10,000 credits when depleted.

Questions and answers

Frequently Asked Questions

Shoptet offers basic "related products" based on manual assignment or category. Recofy uses Google Cloud Retail AI — a neural network that learns from real visitor behavior and personalizes recommendations for each customer in real time.

Each widget view uses 1 credit, regardless of type. Monthly plans start at 390 Kč (10,000 credits). You get 10,000 free credits upon installation to try it out.

Widgets simply stop showing — the panel disappears gracefully, no error messages, no broken pages. Auto-recharge (490 Kč / 10,000 credits) ensures uninterrupted operation.

No. The widget is only 2.7 KB (gzip), loads asynchronously, and never blocks page rendering. The API has an 800 ms timeout — if the server doesn't respond in time, the panel simply doesn't appear.

Yes. All data is stored in the EU (Google Cloud eu-west1, Supabase EU). Recofy respects cookie consent — the tracker only activates after analytics consent is granted via Shoptet's cookie bar. We do not collect any personal data.

At least 100 active products. The AI needs enough data to find patterns. The Similar Products widget works immediately, while personalized models activate gradually as event volume grows.

The Similar Products widget works within 24 hours. Personalized recommendations improve as interactions grow — typically after 1,000+ views. Full revenue impact within 30 days.

Yes. 10,000 free credits upon installation. No credit card required. After they're used up, choose a monthly plan starting at 390 Kč.

Ready to boost your revenue?

Install Recofy from the Shoptet marketplace and get 10,000 free credits. No credit card, no commitments.

Install from marketplace